A storytelling approach to market research.
Your market research project is most valuable when it delivers a coherent story. Looking at research from this perspective affects not only the hypotheses and discussion guides we develop, but also the way we moderate. And our creative experience helps us identify insights and language that may in themselves lead to effective storytelling when your strategy is ultimately executed. The result: well-crafted, story-based research reports that are more influential among all stakeholders and lead to more powerful marketing communications down the line.
Case Study: Kraft
The Task: Uncover insights about stay-at-home moms and snacks.
The Insight: Stay-at-home moms have conflicted feelings about their kids.
The Unifying Story Idea: “Sanity” — Kraft snacks can provide a moment of calm for overstressed moms. They become better moms in the process.
Research storytelling services.
unifying story ideas
discussion guide prep
offline and online moderation