Stories that win business.
Idea-driven storytelling for business development.
Sadly, more and more companies are viewed as commodities. This creates a real challenge when pitching business in the B2B space.
The answer is in telling a compelling story based on a Unifying Idea that sets your company apart.
Case Study: Talbots for Publicis
The Task: Define Publicis’ brand philosophy for long-form video to be presented to Talbots through the Pile & Company pitch process.
The Unifying Story Idea: A brand is a destination.
The Result: Publicis won the Talbot account.
Case Study: Kraft for Publicis
The Task: Win business from Kraft by revealing insights about the snack market and Moms.
The Unifying Story Idea: “Sanity” — Kraft snacks can provide a moment of calm for overstressed moms. They become better moms in the process.
The Result: Publicis won project work from Kraft.
Case Study: Lunesta for KTG
The Task: Uncover insights about culture and sleeping to win the Lunesta account.
The Unifying Story Idea: The inability to sleep is a chemical problem, not a psychological one.
The Result: The Kaplan Thaler group won Lunesta.
Business development services.
STRATEGY AND POSITIONING
Competitive analysis, developing your USP.
Developing your overall brand story. Copywriting. Scripting.
Telling your story through video, Powerpoint and other presentation materials.
Let us help you win more business.