Brad Jakeman, Pres. of Pepsi’s Global Beverage Group, defends the brand’s controversial “Live for Now” positioning.
Category: brand storytelling
Pepsi’s “Live for Now” reflects the pessimism of younger Americans.
Social@Ogilvy’s Rohit Bhargava Cites Occupy Wall Street in Presentation to Shop.org Retailers.
There’s an explicit anti-Wall Street message in the insurance company’s new branding strategy.
Arianna Huffington discusses the importance of storytelling in our national life.
“Good grammar is credibility, especially on the Internet,” Kyle tells the Harvard Business Review.