Category: brand storytelling

I Hate Musical Prodigies

I Hate Musical Prodigies

I’m envious, plain and simple.

The Orange County Partnership Gets “Creative,” And Fails.

The Orange County Partnership Gets “Creative,” And Fails.

A promotional video that promotes wackiness.

Bad or Brilliant?  That Weird Unintelligible Volvo Wedding Spot

Bad or Brilliant? That Weird Unintelligible Volvo Wedding Spot

Is incomprehensibility the new wave in marketing?

Democratic presidential candidate, Sen. Bernie Sanders, I-Vt., speaks during a CNN town hall at Drake University in Des Moines, Iowa, Monday, Jan. 25, 2016. (AP Photo/Patrick Semansky)

Storytelling Smackdown: Trump vs. Bernie vs. Hillary

Hillary Clinton’s campaign lacks a clear narrative.

Great Storytelling:  Infiniti’s “Experience Flight”

Great Storytelling: Infiniti’s “Experience Flight”

A simple strategy and dramatic structure makes for powerful storytelling.

New “Together” Video Builds Upon Sanders’ “America”

New “Together” Video Builds Upon Sanders’ “America”

Brilliant storytelling that reveals an unfolding strategy