Author: David Intrator

Creativity and Play

Creativity and Play

Jazz guitarist Josh Breakstone discusses the importance of play to creativity and the creative process in this online video interview.

Brand Storytelling and Global Brand Entropy

Brand Storytelling and Global Brand Entropy

Brands have a tendency to break apart as they travel across the world. Here’s an approach to help avoid it.

Conceptual Smackdown:  Bob Roan On Brands vs. Stories.

Conceptual Smackdown: Bob Roan On Brands vs. Stories.

In this online video interview, social business strategist Bob Roan discusses how the dynamic nature brand storytelling is appropriate for our social media age.

Creativity is Thinking Inside a Box

Creativity is Thinking Inside a Box

One of the most pernicious myths about creativity, is the belief that one needs to “think outside the box.” The truth of the matter is quite the opposite.