Storytelling for Personal Branding | James Shoreland

As personal branding becomes more important to our careers, it needs to be approached with the same kind of strategic thinking as tv spots, corporate videos or any other communications platform.

No one would understand this better than James Shoreland, former Head of Strategy at Optimedia, one of the world’s largest media companies.

This Strategic Documentary was culled from a lengthy interview with Mr. Shoreland, in which he discussed a wide range of issues concerning contemporary marketing and media.

What stood out strategically was the thoughtful consideration he had given to the value of advertising.  And his belief that, despite the criticism that some direct against it, overall “advertising makes the world a more interesting place.”

Stylistically, we reinforced this strategy with an entertaining and fast-paced montage of clips from the world’s most engaging tv commercials and web videos.