A singular blend of creative and strategic experience.
David Intrator, who founded Smarter Storytelling in 2006, offers a world of experience from both the creative and strategic sides of the marketing and communications businesses.
He’s helped unify many of the world’s foremost brands as a copywriter, creative director, filmmaker and market researcher, working to unify their messaging across all media.
Moreover, he spent close to a decade working globally, where he learned the critical importance of a Unifying Idea that can transcend style, culture and medium.
Strategic development as creative problem-solving.
It is this unique experience that informs how we help unify your brand. For one, we approach strategic development as a creative act, employing the same kind of iterative design thinking used not only in Silicon Valley, but also by creative professionals of all sorts, from novelists to composers to graphic artists.
Creative development as strategic problem-solving.
Conversely, we help you develop content through a rigorous process of making sure that each and every element supports the brand strategy.That everything, across all media and platforms, is directed at bolstering the Unifying Idea.
An integrated, holistic approach every step of the way.
Working with you, we use our Make A Mess/Clean Your Mess™ creative problem-solving process at every step along the way, from defiining your target market to developing your value proposition to creating a Facebook campaign.
This process iterates repeatedly between idea generation and idea organization in order to uncover and clarfiy the strategic and creative options available to you, and to help you hone in on a Unifying Idea.
We even give seminars and workshops on this important storytelling methodology.
Resulting in brands with strategic and emotional power.
Your brand will not only be coherent conceptually, but being properly focused and structured, will also deliver the emotional punch that ultimately drives awareness, loyalty and sales.