brand storytelling — August 28, 2012 at 7:42 pm

Credo Mobile Targets AT&T For Akin Support

by

credo mobile small smarterstorytelling.Credo Mobile — a company known for supporting progressive causes — is the first to specifically target AT&T, a Todd Akin corporate supporter, an event predicted last week by this Blog.

In a targeted email, Michael Kieschnick, Credo’s CEO, asks: “why did AT&T contribute $47,500 to Akin since 2000, and $111,500 to Ryan since 1998? And why did AT&T and Verizon Wireless contribute a whopping $885,000 and $153,600 respectively to House and Senate Tea Party Caucus members?”

It’s hard to say whether Credo’s latest missive against AT&T will catch on. Credo is a special case in Corporate America. Like Chick-Fil-A, the beliefs of its senior management are clearly stated, and its engagement in political matters is calculated to win like-minded customers. Credo Mobile has been attacking AT&T for a long time, and has long maintained a “Top 10 Reasons Not to Switch to AT&T” page on its corporate site. So the Akin controversy just provides additional ammunition to a battle that’s been going on for years.

Most U.S. companies steer clear of standing too close to any political controversy, and it’s hard to imagine Chrysler, Ford, or Honda targeting GM for supporting Akin. If Credo’s campaign catches fire, however, and people start switching from AT&T in droves, other brands may sense an opportunity and jump into the fray.

 

Visit our main Smarter Storytelling site

Comments are closed.