This brilliantly funny video, produced by Tripp & Tyler, has gone viral for good reason: we’ve all been there.
Better yet, it’s the perfect set-up for the marketing message that follows. By satirizing the day-to-day absurdities of business life, it lets the viewer know that Leadercast Live actually understands what business is all about.
Without this refreshing comic set-up, one might think the leadership event is just one more generic conference presenting you with yet another pushy sales pitch. Instead, we’re emotionally disarmed, ready to consider a message that might have turned us off in another context.
Smarter storytelling, indeed.