Category: brand storytelling

Video is Not a Visual Medium

Video is Not a Visual Medium

The better way to think about video is as a narrative medium. Storytelling comes first.

An important aspect of brand storytelling is know when your story reaches its end.

When Your Story is Complete, Close the Book

The case of Business 2.0’s Web site is an object lesson for those seeking to use the Web for effective brand storytelling.

Is Qualitative Research A Waste?

Is Qualitative Research A Waste?

Qualitative research faces a number of fundamental issues that call into question the value of the discipline itself.

Brand Storytelling and Global Brand Entropy

Brand Storytelling and Global Brand Entropy

Brands have a tendency to break apart as they travel across the world. Here’s an approach to help avoid it.

Conceptual Smackdown:  Bob Roan On Brands vs. Stories.

Conceptual Smackdown: Bob Roan On Brands vs. Stories.

In this online video interview, social business strategist Bob Roan discusses how the dynamic nature brand storytelling is appropriate for our social media age.