The better way to think about video is as a narrative medium. Storytelling comes first.
Category: brand storytelling
The case of Business 2.0’s Web site is an object lesson for those seeking to use the Web for effective brand storytelling.
Qualitative research faces a number of fundamental issues that call into question the value of the discipline itself.
Brands have a tendency to break apart as they travel across the world. Here’s an approach to help avoid it.
In this online video interview, social business strategist Bob Roan discusses how the dynamic nature brand storytelling is appropriate for our social media age.