Category: brand storytelling

Most Watched Ad Ever:  Dove’s Real Beauty Sketches

Most Watched Ad Ever:
Dove’s Real Beauty Sketches

Dove’s Real Beauty Sketches illustrates all the classic principles of successful storytelling.

Credo Mobile Targets AT&T For Akin Support

Credo Mobile Targets AT&T For Akin Support

Credo Mobile — a company known for supporting progressive causes — is the first to target AT&T, a Todd Akin corporate supporter.

Pfizer’s “Get Old” Breaks Cultural Taboo

Pfizer’s “Get Old” Breaks Cultural Taboo

This is the first time I’ve seen a marketer deal honestly with the reality of aging.

Will Todd Akin’s “Legitimate Rape” Controversy Tarnish Brands?

Will Todd Akin’s “Legitimate Rape” Controversy Tarnish Brands?

Are some brands standing too close to Todd Akin?

Who’s Got the Winning Story in Campaign 2012?

Who’s Got the Winning Story in Campaign 2012?

Throughout history it’s been the political figure with the most compelling story who prevails.

Is Pepsi’s “Live For Now” Pro- or Anti-Christian?

Is Pepsi’s “Live For Now” Pro- or Anti-Christian?

Pepsi’s “Live For Now” campaign has drawn flack from online commentators who claim that its message is at odds with Christian doctrine.