Dove’s Real Beauty Sketches illustrates all the classic principles of successful storytelling.
Category: brand storytelling
Credo Mobile — a company known for supporting progressive causes — is the first to target AT&T, a Todd Akin corporate supporter.
This is the first time I’ve seen a marketer deal honestly with the reality of aging.
Are some brands standing too close to Todd Akin?
Throughout history it’s been the political figure with the most compelling story who prevails.
Pepsi’s “Live For Now” campaign has drawn flack from online commentators who claim that its message is at odds with Christian doctrine.