Category: brand storytelling

Why The Bernie Sanders America Video Works So Well

Why The Bernie Sanders America Video Works So Well

A strong core idea and clear structure give America its emotive power.

Brand Storytelling – What Is It Exactly?

Brand Storytelling – What Is It Exactly?

Brand Storytelling requires that we have an understanding of what we mean by a “story” in the first place.

Beats 1 Normalizes The Global Village

Beats 1 Normalizes The Global Village

Global consciousness is now mainstream.

Can Your Life Have A Story In Today’s Economy?

Can Your Life Have A Story In Today’s Economy?

It’s increasingly difficult to construct a meaningful life narrative.

Is Cadillac Committing Class Warfare?

Is Cadillac Committing Class Warfare?

An attack on Europeans could be an attack on you.

How To Deliver A Bad Elevator Pitch

How To Deliver A Bad Elevator Pitch

Few have mastered this basic yet important marketing tool.