Author: Stephen C. Baldwin

Is Pepsi’s “Live For Now” Pro- or Anti-Christian?

Is Pepsi’s “Live For Now” Pro- or Anti-Christian?

Pepsi’s “Live For Now” campaign has drawn flack from online commentators who claim that its message is at odds with Christian doctrine.

Ogilvy: Occupy and the Brand Believability Crisis

Ogilvy: Occupy and the Brand Believability Crisis

Social@Ogilvy’s Rohit Bhargava Cites Occupy Wall Street in Presentation to Shop.org Retailers.

HubSpot: Fire Your SEO Expert!

HubSpot: Fire Your SEO Expert!

Hubpot’s latest video spot alleges that SEO Experts make marketing “a hassle.”

HuffPost:  Storytelling is not Optional

HuffPost: Storytelling is not Optional

Arianna Huffington discusses the importance of storytelling in our national life.

Weird Fiction: Finch and the Water Bug

Weird Fiction: Finch and the Water Bug

There were these water bugs in Finch’s apartment and they showed up every summer.

Harvard Business Review: “I Won’t Hire People Who Use Poor Grammar”

Harvard Business Review: “I Won’t Hire People Who Use Poor Grammar”

“Good grammar is credibility, especially on the Internet,” Kyle tells the Harvard Business Review.